Jerre Swann joined the firm in 1967 and became a partner in 1972. He has served as counsel for numerous national corporations in trademark, copyright, false advertising and trade dress actions in judicial districts throughout the United States and has acted as a consultant with respect to survey and expert witness issues in cases involving cutting-edge issues.

Mr. Swann was named the 2009 INTA President's Awards winner in recognition of his lifetime commitment and contributions to the field of intellectual property law. He has received the Ladas Memorial Award and the INTA Volunteer Service Award for the Advancement of Trademark Law. He was recognized in WHO'S WHO LEGAL - The International Who's Who of Business Lawyers for Trademarks. He was also recognized in The Legal 500 US for Litigation. Mr. Swann was recognized in The Best Lawyers in America^® for Intellectual Property Law and Advertising Law in 2012 and each of the 11 years preceding. He was named by Legal Media to its 2008 Guide to the World's Leading Trademark Law Practitioners and he was named to its Best of the Best USA in 2011 as one of the top 25 practitioners for trademark law in the country. He was recognized as a 2009 and 2010 Georgia "Super Lawyer" in Intellectual Property Litigation by SuperLawyers magazine. Mr. Swann was also listed in the 2009, 2010 and 2011 editions of Chambers USA: America's Leading Lawyers for Business for Intellectual Property law. Mr. Swann is listed in the 2012 edition of World Trademark Review 1000 – The World's Leading Trademark Professionals and is AV^® rated by Martindale-Hubbell.*

*CV, BV, and AV are registered certification marks of Reed Elsevier Properties Inc., used in accordance with the Martindale-Hubbell certification procedure's standards and policies.